Feel Free Read Protect Your Brand From Major Product Crime DOC
This eBook has been written to provide an overview of product crimes to which brand owners can be exposed to. Real cases have been used to illustrate how companies from various industries have been suffering from such crimes and what technical solutions they have chosen to limit their risk exposure to tangible and intangible losses.The eBook aims to provide the reader with a comprehensive understanding of what different product crimes are out there, and how you can protect your products, and your reputation from them. Here we outline all of the major threats to modern eCommerce, for example counterfeiting and parallel trading, which can have some disastrous impacts for your intellectual property. For each of the major product crimes that we outline in this book we have given case studies of issues created by a lack of brand protection, and also physical and computer-based methods that could have prevented such economic and reputable losses. By putting this information into context, we hope you can understand the extent these crimes. There are many different meanings to some of the crimes’ definitions, so by providing you with an all in one definition for each, we hope to make sure that there can be no ambiguity when it comes to drafting any legal documents. Safeguarding your brand is more than just a protective measure, it is also an important technique to enhance your brand value and increase potential business.
