Read Online A QUEST FOR EXCELLENCE IN E-COMMERCE: Keys to competitive edge DOC
It is worrisome that as many as 80% and more of all e-commerce businesses fail for avoidable common reasons, among which, are that: customers are no longer willing to wait for to get their expected deliveries; they place premium on their conveniency; and are put off by intricate return policies. So a diligent observance of these behaviours of online consumers, will likely yield a competive edge. On the other hand, struggling e-commerce businesses, not only, fail to consider these factors, but also, fail to look into issues of dynamic Branding, Search Engine Optimization, Customer Fulfilment, Oppenness, and Customer Management. There is a ray of hope because an e-commerce business can be done with success by learning from the experiences of the most successful companies drawn from both theoretical and empirical studies. And taking each of the learning points into the strategic designs, can help give you a competitive edge.
