This book reveals an alternative approach to pricing the pre-owned auto market by applying data science and statistical modeling. A number of leading brands encompassing all popular market segments and age-groups – from older Toyota Camry to mid-age Honda Accord to late model Nissan Altima to upscale Mercedes-Benz C300 to sporty Ford Mustang GT to hybrid Chevy Volt – have been modeled and the model building process and the outcomes have been thoroughly explained and illustrated with numerous interactive charts, tables, correlation and regression outputs, bell curves, percentile graphs, actual data samples, Excel modeling inserts and more. Better yet, all analyses and regression modeling could be 100% Excel-based!