Product Private labeling has been an important process and in popularity in recent years because of its profitability and customer advantages.More and more sellers are building their own brands on and off e-commerce marketplaces as a way to differentiate between bigger retailers.With 50% of Amazon sellers involved in private labeling, though, competition is fierce. If you want to succeed, youneed to know what you’re doing. You need the know-how, resources, and capital to start a strong private label.Why should you private label?Private labeling is when you put your logo and brand on a generic product. This differentiates your product fromsimilar competitors and retailers.With a private label, you have complete control over your business. You build a unique brand, which is critical forstrong marketing and customer retention.