聚合营销:网络整合营销传播(异步图书) (Chinese Edition)
聚合营销:网络整合营销传播(异步图书) (Chinese Edition)

How to Download 聚合营销:网络整合营销传播(异步图书) (Chinese Edition) Kindle

《聚合营销:网络整合营销传播》基于网络媒体的发展和市场营销环境的变化,系统全面阐述了网络整合营销传播策略(EIMC)模型以及执行策略。目前的营销环境正在日益呈现市场“分众化”、媒体“碎片化”、受众“个性化”的趋势。基于此,《聚合营销:网络整合营销传播》构建了新营销环境下的“网络整合营销传播模型”,以及在该模型指导下的媒介组合策略与投放策略。在网络整合营销传播模型的框架内,《聚合营销:网络整合营销传播》探讨了网络公关与内容营销的现状与执行策略、搜索引擎营销策略、网络视频营销策略、网络游戏植入式营销策略、即时通信的营销策略运用、SNS与社会关系营销策略、网络广告联盟的运用策略.以及电子商务与网络品牌建设策略等。《聚合营销:网络整合营销传播》面向不同层次的网络营销业者以及学者,致力于帮助他们了解网络媒体的发展带来的品牌营销传播环境的变化以及制定在新的市场环境下的品牌整合营销传播策略,为网络整合营销传播提供理论指导和实战参照模型。《聚合营销:网络整合营销传播》适用于从事互动营销、网络营销、企业品牌营销、新媒体传播、互联网产品等相关工作的人士,以及对互联网行业有兴趣的人士,也可以用作院校师生的参考用书和相关培训教材。

  • Released: November 16, 2020
  • Author: 曹芳华
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 521 pages
  • File Size: 3670 KB

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